Inside Aldi At ChristmasDecember 22, 2020

For many British shoppers, this Christmas won't be complete without a trip to cut-price supermarket Aldi. The German discounter has become a favourite retail destination, serving up everything from luxury mince pies to copycat campers. In Inside Aldi At Christmas we reveal the secrets behind its success - how it rose from a grocery chain that once baffled its UK customers, to a brand that took almost £1bn in December 2018, enjoying its busiest week ever.

Inside Aldi At Christmas was broadcast on SBS ONE at Tuesday 21 December 2021, 09:30. This episode was initially placed on Tuesday 22 December 2020.