Peppa Pig is a British animated series written for television and aimed at a pre-school audience. It follows the daily comings and goings of Peppa, an animated female pig, and her family and friends. All of Peppa's friends are animals, and they are all the same age. Each episode is about five minutes long and focuses on everyday activities to which pre-schoolers can relate, like visiting the grandparents, riding their bikes or playing on the playground. Peppa Pig has quickly become a hugely popular television show, illustrated by the broadcasting of the show in more than 150 territories as of 2016. Off the back of the show other initiatives have been created as well, including a series of books in which any kid can play a role in Peppa's stories, an extensive line of merchandise, and the Peppa Pig World Them Park in New Forest, Hampshire, United Kingdom.