Seduction In The CityEp2 - Seduction In The City-The Birth Of Shopping Series 1 Episode 2

A Modern Game - The final of this two-part documentary reveals the tactics of the world's greatest retailers in the early 20th century. Philadelphia merchant John Wanamaker exploited religion by being the first vendor to create sales on Christian festivals. Meanwhile in London, Harry Gordon Selfridge dazzled his customers with new inventions including escalators, electric windows and telephones. (Commissioned by SBS, in English and French) (Documentary) (Part 2 of 2) (Rpt) PG CC

Seduction In The City was broadcast on SBS ONE at Monday 4 January 2016, 05:30. This episode was initially placed on Thursday 9 October 2014.