Ikea: How Do They Really Do It?
Catching up on Ikea: How Do They Really Do It??
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44:39In this entertaining hour-long programme, industry insiders, retail experts and former employees lift the lid on the world's biggest furniture seller, IKEA. They divulge the secrets of the massive maze-like warehouse shops, reveal the tricks they use to get customers to spend and uncover how the stores are designed to keep...