Inside The Superbrands

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Season 1
Helen goes behind the scenes of McCain, the world's largest chip company, to peel back the secrets of what makes their Home Chips so famous.
Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding out why Coco Pops have been turning pink.
We go behind the beans to see how Heinz make their bestsellers and how they're developing new products, before meeting the ultimate ketchup superfan, Ed Sheeran.