Slugterra is a Canadian animated series written for television revolving around Eli Shane, a 15-year old boy who wants to become the greatest slug-slinging hero of Slugterra, after his own dad. In order to achieve this, Eli needs to collect, train and battle little shell-less creatures called slugs. These slugs have special powers based on their element, such as Fire, Water, Energy or Earth. Slug-slingers fire slugs from Blasters in order to transform them into powerful and often destructive forms called Velocimorphs. The success of Slugterra has converted the TV series into an extensive franchise consisting of, amongst other things, a series of movies for both theatres and television, several video games based on the slug-slinging concept, and action figures. All the products from the franchise, including the TV series itself, are aimed at boys aged 6 to 11.