The Cube, also know as the Million Pound Cube since 2015, is a British game show produced for television by Objective Media Group (Breaking Magic, The Real Hustle) for ITV. In the show, contestants are offered the chance to win a large cash prize by completing different challenges while enclosed in a 4 meter by 4 meter by 4 meter perspex cube and surrounded by a live audience. The disembodied “voice” of The Cube, which explains the rules of the challenges, is provided by British actor and narrator Colin McFarlane. The commercial success of The Cube has led to the format being sold to international broadcasters around the world, including Germany, France, and the United States. The show has also been at the receiving end of various awards, including three BAFTAs, including for Best entertainment Programme and Best Entertainment Craft Team, and a TV Choice Award for Best Game Show.