How Disney Built America
How Disney Built America is a TV show on SBS ONE. The program has been available since 2025. A total of 6 episodes have been broadcast, most recently in August 2025.
Last episode
39:51
39:51How Disney Built America
Almost from the start, one of Disney's biggest assets is a team of dreamers, designers, and builders called the Imagineers. They have turned the impossible into reality, creating the mass entertainment experiences that are Disney's legacy.
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41:14Disney transforms 27,000 acres of Florida swampland into Walt Disney World, the world's largest theme park, overcoming personal tragedy, construction delays, and secrecy as 'Project X' to open a triumph of imagination and technology.
41:13Disney faces financial struggles, hires a marketing expert who proposes licensing characters for merchandise. Mickey Mouse appears on cereal boxes, sparking a lucrative licensing industry that sets a precedent for multimedia corporations.
41:13Walt Disney overcomes immense obstacles to create the first Theme Park, where instead of thrill rides, he gives the visitor an immersive journey into a story, like the experience of being inside a movie.
41:13Facing soaring costs, mounting criticism, and a tight deadline, Walt Disney creates the first full-length animated feature film, giving rise to the billion-dollar business of animated films.
41:13A struggling cartoon studio creates one of the most recognisable characters in the world. Mickey Mouse begins as a pencil sketch, and through a long journey becomes an American icon, and the foundation of an iconic media empire.